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Who it's for

Built for teams that need Reddit research on many sites

Marketing and SEO agencies

You run Reddit, content or SEO for clients and need the research for each one.

Software companies

You want Reddit research inside your own product, for your users.

SaaS teams

You research your own product, your competitors and every product you launch.

Not a fit

  • Personal projects or one-off curiosity
  • Posting, upvote or account services: we never post on Reddit
  • Personal email addresses: the free report needs a work email

Example report

This is what you get, on a real product.

A real report we ran on Plausible Analytics from public Reddit discussions. Plausible Analytics is not our client and did not ask for it. Yours is built the same way, for your site.

Get yours freeDownload PDF example

Example Reddit report

Plausible Analytics

plausible.ioPrivacy-friendly web analyticsExample of the free report

Plausible is powerful, lightweight analytics. No cookies, just insights. Made and hosted in the EU, powered by European-owned infrastructure.

Real data, rewritten in plain language. Every number comes from the research, and every quote links to the thread it came from. See the raw data

In short

What to know first

3threads are worth answering now: fresh, on your topic and open for replies.36open threads where someone is choosing a tool like yours.48 of 154threads we read mention Plausible Analytics by name.10communities where your buyers ask for advice, with the rules for each.15 to 1praise to complaints about you, in what buyers wrote.

Act on this

3 threads to answer now

Fresh threads where someone is asking about what you sell and replies are still open. Answer these first: a useful reply in a live thread is read by everyone who finds it later.

Why it matters: This is the to-do list for whoever answers on Reddit for you or your client: what to open, in what order, and what to say.

1Answer this first
r/selfhosted2 weeks ago25 comments7last reply 4 days ago: When someone last commented. A recent reply means people are still reading the thread.

What is a good analytics service

Someone is choosing a tool: The person who posted is comparing tools or asking which one to pick.Strict moderators: This community often removes promotional comments. Say who you are and answer only what was asked.You're mentioned, mixed views: Your product is already named in the comments, with good and bad things said about it.

Careful: Moderators later removed 2 of the 7 comments companies left here.

Open the thread ↗

How to answer

Disclose the affiliation. Ask whether they want a hosted service or to operate it themselves. If hosted, point at the one-page dashboard, no cookies, the 30-day trial with no card, and the $9/month start. If self-host, say the code is open source and self-hosting is offered, and do not claim the self-hosted product matches hosted features. Do not call it free or a full GA4 replacement.

3Then
r/DevDomeFamily3 weeks ago0 comments1

Plausible vs matomo vs independent analytics vs

Open to suggestions: The thread is about your topic and a recommendation would fit, but nobody is picking a tool yet.On your topic: The discussion is about the problem your product solves.You're mentioned: Your product is already named in this thread.
Open the thread ↗

How to answer

Say who you are, answer the question that was asked, and use the arguments and objections further down. What to say ↓

Next in line

Posted in the last three months, open for replies, with someone choosing a tool.

29 older threads where people are still choosing

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Where they talk

10 communities where your buyers ask for advice

Each one has its own rules. Rules in orange are the ones that get a brand's comment removed; yellow means there is room to post.

Why it matters: A comment removed by moderators does more harm than no comment. The rules come with the list, so nobody learns them the hard way.

  • r/webdevMost buyers here: The community with the most threads where someone was choosing a tool.

    3.3M members · 387K weekly visitors

    136 of 258

    threads we checked had someone looking for a tool

    Replies only, no product posts: You can answer in the comments, but a new post about your product will be removed.No self-promotion: Comments that promote your own product get removed. Help first, and name the product only if someone asks.No links: Comments with links get removed. Name the product instead of linking to it.Few posts removed: Moderators here rarely remove posts.

    Commercial promotion and solicitation are banned

  • r/selfhosted

    861K members · 542K weekly visitors

    86 of 164

    threads we checked had someone looking for a tool

    Replies only, no product posts: You can answer in the comments, but a new post about your product will be removed.Self-promotion limited: You can mention your product inside a genuinely useful answer, not as an ad.Links limited: Links are accepted only when they answer the question.About 1 in 6 posts removed: The share of recent posts moderators removed. The higher it is, the stricter the community.

    Own services only in relevant comments; no direct ads

  • r/Wordpress

    319K members · 85K weekly visitors

    35 of 75

    threads we checked had someone looking for a tool

    Replies only, no product posts: You can answer in the comments, but a new post about your product will be removed.No self-promotion: Comments that promote your own product get removed. Help first, and name the product only if someone asks.No links: Comments with links get removed. Name the product instead of linking to it.Few posts removed: Moderators here rarely remove posts.

    No promotion of products or services in posts or comments

  • r/nextjs

    177K members · 38K weekly visitors

    19 of 46

    threads we checked had someone looking for a tool

    Replies only, no product posts: You can answer in the comments, but a new post about your product will be removed.Self-promotion limited: You can mention your product inside a genuinely useful answer, not as an ad.Links limited: Links are accepted only when they answer the question.Few posts removed: Moderators here rarely remove posts.

    Product shilling only in the weekly show and tell

  • r/analytics

    286K members · 43K weekly visitors

    33 of 100

    threads we checked had someone looking for a tool

    Replies only, no product posts: You can answer in the comments, but a new post about your product will be removed.No self-promotion: Comments that promote your own product get removed. Help first, and name the product only if someone asks.No links: Comments with links get removed. Name the product instead of linking to it.Few posts removed: Moderators here rarely remove posts.

    Share techniques rather than tools; no blog links

  • r/GoogleAnalytics

    42K members · 7K weekly visitors

    40 of 128

    threads we checked had someone looking for a tool

    Replies only, no product posts: You can answer in the comments, but a new post about your product will be removed.No self-promotion: Comments that promote your own product get removed. Help first, and name the product only if someone asks.No links: Comments with links get removed. Name the product instead of linking to it.Few posts removed: Moderators here rarely remove posts.

    Low-quality rule removes posts or comments that shill or sell a product

  • r/SEO

    519K members · 51K weekly visitors

    18 of 54

    threads we checked had someone looking for a tool

    Replies only, no product posts: You can answer in the comments, but a new post about your product will be removed.No self-promotion: Comments that promote your own product get removed. Help first, and name the product only if someone asks.No links: Comments with links get removed. Name the product instead of linking to it.About 1 in 8 posts removed: The share of recent posts moderators removed. The higher it is, the stricter the community.

    No links, self-promotion, or brand awareness

  • r/laravel

    111K members · 20K weekly visitors

    5 of 9

    threads we checked had someone looking for a tool

    Posts allowed: You may start your own thread here, as long as it follows the rules.Self-promotion limited: You can mention your product inside a genuinely useful answer, not as an ad.Links limited: Links are accepted only when they answer the question.Few posts removed: Moderators here rarely remove posts.

    Self-promotion is allowed if valuable, engaged, and directly about Laravel

  • r/degoogle

    567K members · 389K weekly visitors

    15 of 58

    threads we checked had someone looking for a tool

    Posts allowed: You may start your own thread here, as long as it follows the rules.Self-promotion limited: You can mention your product inside a genuinely useful answer, not as an ad.Links limited: Links are accepted only when they answer the question.Few posts removed: Moderators here rarely remove posts.

    Project promos go in the Showcase megathread and affiliates must prefix [DEV]

  • r/statichosting

    3K members · 1K weekly visitors

    11 of 42

    threads we checked had someone looking for a tool

    Replies only, no product posts: You can answer in the comments, but a new post about your product will be removed.Self-promotion limited: You can mention your product inside a genuinely useful answer, not as an ad.Links limited: Links are accepted only when they answer the question.Few posts removed: Moderators here rarely remove posts.

    No rules published

Also worth watching

r/marketing · 2M membersr/privacy · 1.7M membersr/bigseo · 143K membersr/SaaS · 834K membersr/opensource · 394K membersr/umamiengine · 10 membersr/opensourcealternative · 10K membersr/framer · 28K membersr/gdpr · 26K membersr/indiehackers · 198K members

Your reputation

What buyers say about Plausible Analytics

Why it matters: The reputation check a client asks for, with a link behind every line, so it holds up in a review meeting.

Praised 15 times, criticised once

What they likeWhat they don't

What they like

Simpler privacy-friendly analytics

Seen 10 times: How many times buyers made this point in the threads we read.

Users frequently recommend Plausible as a simpler, privacy-friendly alternative to GA4 for basic traffic and website stats.

Seen inr/degoogle ↗r/webdev ↗r/GoogleAnalytics ↗

Ease of use and setup

Seen 2 times: How many times buyers made this point in the threads we read.

Users praise Plausible for ease of use, easy integration, and a smooth setup.

Seen inr/webdev ↗r/statichosting ↗

GDPR compliance and self-hosting

Seen 2 times: How many times buyers made this point in the threads we read.

Users cite GDPR compliance, open-source availability, and a self-hosting option as reasons to choose Plausible.

Seen inr/webdev ↗r/webdev (2) ↗

Acquisition and conversion reporting

Seen once: How many times buyers made this point in the threads we read.

For early-stage SaaS, users recommend Plausible when they want clean acquisition and conversion numbers.

Seen inr/SaaS ↗

What they don't like

Missing advanced analytics features

Seen once: How many times buyers made this point in the threads we read.

A user who tried Plausible rejected it because it did not have enough features, specifically no event tracking, funnels, or ecommerce.

Seen inr/GoogleAnalytics ↗

Where you come up

Plausible Analytics is named in 48 of the 154 threads we read. Besides the threads above, the busiest ones:

Your opening

What frustrates buyers in your category

Problems people complain about with the tools they use today. Each one is a reason to switch, and a topic to answer.

Buyers find GA4 overly complex and hard to use for basic traffic, source, and funnel questions, especially on small sites.

Small businessesSmall websitesWordPress users

Seen inr/ChoosingVendors ↗r/webdev ↗r/GoogleAnalytics ↗

Users report GA4 data problems, including sampling, cardinality limits, delayed reporting, and inaccurate or fluctuating numbers.

Analytics and marketing teams

Seen inr/GoogleAnalytics ↗r/analytics ↗r/marketing ↗

Privacy rules, cookie consent banners, and heavy tracking scripts make conventional analytics feel invasive and slow.

Privacy-focused owners

Seen inr/privacy ↗r/Wordpress ↗r/degoogle ↗

Users say historical Universal Analytics data cannot be moved to GA4 and may be deleted.

Site owners with historical GA data

Seen inr/webdev ↗r/webdev (2) ↗

People leaving GA4 say many alternatives are little more than pageview counters and do not answer deeper questions.

Seen inr/degoogle ↗

A nonprofit user says GA4 is geared toward monetization and is a poor fit for organizations that do not sell anything.

Nonprofits

Seen inr/GoogleAnalytics ↗

Your buyers

Why they start looking, and what they need

What makes them start looking

  • GA4 feels too complicated, slow, unusable, or like a nightmare for simple reporting.Comes up a lot: Many buyers say this, not just one or two.
  • Universal Analytics is sunsetting and teams are forced onto GA4.Comes up a lot: Many buyers say this, not just one or two.
  • Google will delete old Analytics data and it cannot be moved to GA4.Comes up a lot: Many buyers say this, not just one or two.
  • Owners are de-googling or reacting to EU rulings that Google Analytics data transfers are illegal.Comes up a lot: Many buyers say this, not just one or two.
  • Sampled data, cardinality, delayed yesterday data, and fluctuating or inaccurate GA4 numbers break reporting.
  • An employer approves budget because GA4 reporting is no longer acceptable.
  • GA4 is seen as useless for a nonprofit because it is geared to monetization.
  • Google Analytics feels too heavy for a static site.
  • Ad blockers mean Google Analytics does not capture all users.

What they won't compromise on

  • Simpler than GA4 and usable without analytics or programming expertiseMust have: Buyers rule out a tool that does not have this.
  • Privacy-friendly and not invasive, collecting only what is neededMust have: Buyers rule out a tool that does not have this.
  • GDPR compliance, unlike GA4 and some alternatives such as Microsoft ClarityMust have: Buyers rule out a tool that does not have this.
  • Basic traffic, page views, referrers, and traffic sources rather than a data-science platformMust have: Buyers rule out a tool that does not have this.
  • Lightweight enough for small, low-traffic, or static sitesNice to have: Buyers like it, but it will not rule a tool out.
  • Open source and self-hostableNice to have: Buyers like it, but it will not rule a tool out.
  • Free or low cost for startups, small sites, and people who do not want to payNice to have: Buyers like it, but it will not rule a tool out.
  • Cookieless and not tied to Google infrastructureNice to have: Buyers like it, but it will not rule a tool out.
  • Deeper features when needed: events, funnels, heatmaps, or ecommerce trackingNice to have: Buyers like it, but it will not rule a tool out.
  • More reliable data than sampled, delayed, or fluctuating GA4Nice to have: Buyers like it, but it will not rule a tool out.

In their own words

“Umami is my go-to. Self-hosted, open source, and the dashboard shows you exactly what you'd expect without 47 nested menus. Takes maybe 10 minutes to deploy on…”
A painr/webdev ↗
“switched to umami for my side projects, self hosted it for free. took like 20 min to set up and the dashboard is exactly what GA used to be — visitors, referrer…”
Pricer/webdev ↗
“According to alternativeto.net, Matomo seems to be the most popular alternative. It has 19.5k github stars at the moment. I also found plausible, which has 19.4…”
What they look forr/webdev ↗
“I use Plausible Analytics. Not free, but you can self-host it.”
r/webdev ↗
“Looking into Fathom and Plausible. But, Google ads ties into GA4 events for conversion tracking so how do alternatives integrate with that? Especially if GA4 st…”
Questionr/webdev ↗
“Matomo, and cloudflare analytics are the ones I've seen most. (Matomo has an ad that parodies Oppenheimer that's maybe the best piece of marketing I've ever see…”
Comparing toolsr/webdev ↗
24 more quotes
“I use CloudFlare analytics. I mean, I also have Google Analytics in - but I use CloudFlare as DNS anyway for speed and security, and they offer a cookie-less an…”
What they look forr/webdev ↗
“I made a comparison of Google Analytics 4 vs Umami vs Plausible after using them for 30+ days. Check it out as a post: https://tsykin.com/blog/google-analytics-…”
Comparing toolsr/webdev ↗
“A couple of clients have started using Plausible alongside GA4 to test the water, and it seems pretty good so far. Am also looking at Umami, but haven't yet tes…”
A painr/Wordpress ↗
“I used Piwik before it renamed to Matomo and it was pretty great. It did about 90% of what GA did at the time (from what I remember). We later switch to GA beca…”
Trendr/Wordpress ↗
“We've tried everything. Google Analytics became painful after the switch to GA4 — clunky, unintuitive, frustrating. We moved to Clicky for a while, which helped…”
Objectionr/webdev ↗
“If you don't want the hassle of changing tracking codes on your site to migrate to something like Umami or Plausible, you can just bypass GA4's terrible UI enti…”
r/webdev ↗
“This is exactly the problem Owl Insight solves. Since a lot of small businesses are basically forced to use GA4 now, Owl Insight keeps the same Google Analytics…”
Expectationr/ChoosingVendors ↗
“>Here is how we essentially replaced GA4 in most situations: Woah! This is very elaborate answer and yes, I have used few of them ( MS clarity for capturing vid…”
Objectionr/marketing ↗
“That's because GA4 uses device based tracking and the old legacy analytics model was IP driven. I much preferred UA, GA4 isn't as granular due to user privacy c…”
Integrationr/webdev ↗
“I’d stick it out with GA4 as once you learn it, it’s solid. I’ve used Matomo before but gave up on that once it started causing a site to be listed as unsafe. T…”
Riskr/GoogleAnalytics ↗
“if GA4 isn’t quite cutting it for your small sites, there are some great alternatives. plausible is easy to use and privacy-friendly (though paid), while matomo…”
What they look forr/webdev ↗
“Matomo has provided use with some much better insight for user stories etc, but still keep the GA4 for those juicy SERPS…”
What they look forr/Wordpress ↗
“I really depends in what you want. I'm a dev/designer and this is something I am interested in because I implement it. So take my advice with a grain of salt. I…”
A painr/Wordpress ↗
“I switched from Google Analytics to matomo. It has worked well for me, though my site is small and the needs are not great. I host it myself so it is free.”
What they look forr/Wordpress ↗
“>GA4 is a nightmare compared to the old Universal Analytics. for something simple check out Plausible, Umami, or Matomo. all three are open source, self-hostabl…”
What they look forr/webdev ↗
“plausible, fathom, umami, matomo, and simple analytics are the usual names that come up. just depends whether you want privacy-first, self-hosted, or closest-to…”
Comparing toolsr/webdev ↗
“Besides Plausible and Matomo already mentioned, other privacy-friendly web analytics alternatives to GA are: Umami, Fathom, Simple, and the newest kid on the bl…”
Comparing toolsr/degoogle ↗
“I've building a tool called Swetrix for the last 5 years. It's an OSS, self-hostable and cookieless Google Analytics alternative, you can track all the basics l…”
Comparing toolsr/degoogle ↗
“PR and marketing agency owner here. For some of clients that wanted to have privacy-friendly analytics, Plausible and Matomo worked fine. Plausible is simple so…”
Comparing toolsr/degoogle ↗
“Piwik Pro and Matomo Cloud are the first stops on this journey away from GA4 Checkout Matomo on-premise if you want to self-host Matomo…”
What they look forr/GoogleAnalytics ↗
“I migrated my clients to GA4 and my agency hated it. We're a hubspot onboarding/support partner, so all of our clients use hubspot. I am the manager of all repo…”
Comparing toolsr/marketing ↗
“There are many, depending on your needs: Matomo, Plausible, Publytics, Fathom.”
Comparing toolsr/GoogleAnalytics ↗
“ga4 is definitely overcomplicated for small businesses. for just traffic, sources, and basic conversions, you might like Plausible or Fathom. another one worth…”
Comparing toolsr/ChoosingVendors ↗
“No have not … does it integrate website analytics with Google ads like GA4 does?”
r/webdev ↗

What to say

Arguments buyers already accept

Built from what people wrote, not from your marketing. Use them in your own words, and only where they answer the question asked. Each one holds only in the right context, so read the rules below before you use it.

Why it matters: A ready brief for whoever writes the replies: arguments buyers already accept, in their own words.

Simple analytics dashboard

Against GA4: Buyers call GA4 awful for small sites and confusing, and they recommend Plausible for easy, simple analytics rather than advanced or complex use cases.

Use inr/webdevr/ChoosingVendorsr/GoogleAnalytics

Privacy-friendly, cookieless tracking

Against Matomo: Buyers say Matomo asks visitors to enable cookies, which conflicts with a no-cookie site policy, while Plausible states that it uses no cookies and no cookie banner is required.

Use inr/privacyr/gdprr/degoogle

Lightweight script

Against Google Analytics: Plausible states that its script is a fraction of the size of Google Analytics and will not affect page speed or Core Web Vitals. Buyers leaving Google Analytics cite heavy tracking scripts.

Use inr/webdev

EU hosting on European-owned infrastructure

Against Microsoft Clarity: An EU buyer in banking and insurance rejects Clarity because the data is stored in the US. Plausible states that visitor data never leaves European-owned infrastructure.

Use inr/privacyr/gdpr

30-day free trial with no credit card required

Against Cloudflare Analytics: Buyers point to Cloudflare Web Analytics as free and simple, including with no Worker, but also say it is limited and that raw data cannot be queried. Plausible is a subscription from $9/month with a 30-day no-card trial and human support, not a free product.

Use inr/SaaSr/blogs

Objections, with an answer ready

They say

Privacy concerns about cookie-based analytics and BigQuery data transfers

You answer

Pushing everything into BigQuery and pulling it back out is how some teams build custom views, and Looker Studio is a free place to draw them. If the issue is cookies, Plausible states that it does not use cookies or collect personal data and that no cookie banner is required. Plausible also states that it is made and hosted in the EU and that visitor data never leaves European-owned infrastructure. Disclosure: I work with Plausible Analytics.

They say

Expects very complex use cases will outgrow Plausible

You answer

Complex setups and heavy marketing stacks do tend to outgrow a simple analytics page. Plausible states that the dashboard puts the important stats on one page and that no training is necessary. That fits a basic traffic question, and it is a weak fit once the questions get more elaborate than that page. A heavier suite is the straightforward next step when you hit that wall. Disclosure: I work with Plausible Analytics.

They say

Plausible Analytics is not free.

You answer

Hosted Plausible isn't free, and self-hosting doesn't turn the paid plan into a $0 hosted account. Open-source self-hosting exists under AGPLv3, and the Enterprise plan includes self-hosting. Don't read that as the same package as the hosted service: a buyer has said the self-hosted build lacks a stats API, server-side tracking, and a reports builder. Disclosure: I work with Plausible Analytics.

They say

Privacy-focused web analytics

You answer

Cookie use depends on the product in front of you, not on the privacy label. Some tools still set cookies unless the config is changed, and others state that they do not. Plausible states that it does not use cookies or collect personal data and that no cookie banner is required. That is only about our script, not other tags on the page or a legal ruling for your setup. Disclosure: I work with Plausible Analytics.

1 more objection

They say

The commenter regrets that Simple Analytics is not open source.

You answer

If that's a hard requirement, read the license and confirm you can run the software yourself rather than stopping at the marketing site. Our code is open source under AGPLv3 and can be self-hosted. The company says it is funded by subscribers, with no outside investors, and that customer data is not monetized. Disclosure: I work with Plausible Analytics.

Stay safe

How to reply without getting removed

Reddit removes replies that read like ads, and buyers stop trusting a brand that hides who it is. These rules are for everyone who answers on your behalf.

Why it matters: Hand this to your team or the client's: what to say, what never to say, and how to say who you work for.

Always say who you are

“I work with Plausible Analytics.”

In any Reddit reply, say that you work with or for Plausible Analytics. Answer only the question asked, in the poster's stack and budget. Do not pretend to be an unaffiliated user, and do not paste the same pitch across threads.

Safe to say

  • Plausible states that the dashboard puts the important stats on one page and that no training is necessary.
  • Plausible states that it does not use cookies or collect personal data and that no cookie banner is required.
  • Plausible states that the script loads fast, will not affect page speed or Core Web Vitals, and is a fraction of the size of Google Analytics.
  • Plausible states that it is made and hosted in the EU and that visitor data never leaves European-owned infrastructure.
Show 4 more
  • The code is open source under AGPLv3 and can be self-hosted. The company says it is funded by subscribers, with no outside investors, and that customer data is not monetized.
  • There is a 30-day free trial with no credit card required. Plausible starts at $9/month. Human support is included.
  • CSV imports are offered so historical stats can be brought along when switching from another tool.
  • Published site figures include 22k paying subscribers, more than 2,400 teams paying for five years or longer, and named users such as Stripe, Mozilla, Hugging Face, Basecamp, Sentry, Harvard University, and the Scottish and Welsh governments.

Only with a condition

  • Plausible is a simpler, privacy-friendly alternative to GA4 for basic website stats.

    Use this only when the ask is basic traffic, sources, or a simple dashboard. Do not say it replaces GA4 for marketing, Google Ads, or every report.

  • Installing Plausible removes the need for a cookie banner and makes the site GDPR compliant.

    Say only that Plausible's own design is cookieless and that the site says no cookie banner is required. Do not give a legal conclusion for the poster's jurisdiction or other scripts on the page.

  • Plausible shows real, directly measured visits rather than modeled or sampled data, and it counts more users than GA4.

    The product claims directly measured visits. GA4 sampling and delay are buyer complaints. A single side-by-side comment of 20-25% more users is not a product claim, because visit definitions differ across tools.

Show 4 more

  • Plausible includes event tracking, funnels, ecommerce, scroll-depth goals, and revenue tracking.

    Describe only what the current site lists: automatic scroll depth, codeless page goals, downloads, form completions, external-link clicks, custom events, revenue tracking, and funnels. One buyer who tried it said it lacked event tracking, funnels, and ecommerce. Do not promise GA4 ecommerce parity.

  • Plausible costs less than GA4 and is worth it for every small site.

    The site says teams spend less time and money than managing a complex free tool, and the paid plan starts at $9/month. Buyers also say it is not free and that it felt too expensive after a traffic drop. Acknowledge free options such as Cloudflare or self-hosted Umami when the poster requires $0.

  • Self-hosting Plausible gives the same product as the hosted service, including a stats API, server-side tracking, and a reports builder.

    Say open-source self-hosting exists and that the Enterprise plan includes self-hosting. A buyer says self-hosted Plausible lacks a stats API, server-side tracking, and a reports builder. Hosted export claims are aggregated CSV and the stats API, with raw event exports only for enterprise.

  • CSV import restores Universal Analytics history that Google will not move into GA4.

    Say only that CSV import can bring historical stats when switching. Do not claim a GA or UA connector.

Never say

  • Plausible is free.

    A user says it is not free, and the site prices the hosted product from $9/month. Self-hosting is not the hosted plan being free.

  • Plausible is the only GDPR-compliant analytics option, or using it is legal advice that the poster's site is compliant.

    Other tools are also described as cookieless or privacy-friendly, and no evidence supports a universal legal guarantee.

  • Plausible fully replaces GA4, Google Ads conversion tracking, or marketing analytics.

    Buyers say marketing needs are still filled by GA, and they ask how alternatives replace GA4 event ties to Google Ads. Some keep GA4 in the background for ads or because clients want GA4 reports.

Show 4 more

  • Plausible includes heatmaps, session recording, or on-page UX playback.

    Buyers say lightweight tools such as Plausible do not support session recording, and they treat Hotjar, Clarity, and FullStory as a different job.

  • Plausible is always more accurate, or it records 20-25% more real users than GA4.

    That figure is one side-by-side comment, and another commenter notes that visit definitions change the counts.

  • Self-hosted Plausible is the easier no-ops choice versus Matomo, or it has more reports than Matomo.

    Buyers recommend Matomo to avoid container and VPS work, and they say Matomo reports more information and fits advanced use cases.

  • Plausible is the right tool when the buyer wants free analytics only, or after they already said the bill felt too heavy.

    Buyers who only browse occasionally are pointed at free tools, and one user returned to GA4 because Plausible felt expensive and clients wanted GA4 reports.

Get it for your site, then for every client.

Run the free report on one site you work on. If it is useful, the same data is ready for every site you manage.

Get yours free

Competitors

Who buyers compare you with

Counted in the threads we read. The quotes are how buyers put the difference in their own words.

Google Analytics

Mentioned in 36 threads

r/BestGitHubReposr/GoogleAnalyticsr/SaaSr/SideProjectr/analytics
An example thread ↗

Microsoft Clarity

Related tool: Not the same kind of product, but buyers bring it up in the same discussions.

Mentioned in 29 threads

r/Bloggingr/GEO_optimizationr/GoogleAnalyticsr/PPCr/SEO
An example thread ↗

Matomo

Mentioned in 26 threads

Feature depth versus simplicity

“For advance and complex use cases, Matomo provides what you want, but for easy, simple analytics I'd recommend Plausible anytime…”

Cookie use versus cookie-free tracking

“Matomo is a free and open-source but it asks the visitors to enable cookies…”

r/PPCr/SEOr/Wordpressr/agencyr/degoogle
An example thread ↗

Hotjar

Related tool: Not the same kind of product, but buyers bring it up in the same discussions.

Mentioned in 20 threads

r/Affiliatemarketingr/Entrepreneurr/GoogleAnalyticsr/SEOr/SaaS
An example thread ↗

FullStory

Mentioned in 6 threads

On-page behavior vs page views

“Google Analytics told us which pages got views, but not what actually happened on them.”

Privacy and GDPR comfort with session recording

“GDPR made me a bit weary.”

r/BestGitHubReposr/LovedByCreatorsr/ProductManagementr/SaaSr/analytics
An example thread ↗

Cloudflare Analytics

Mentioned in 5 threads

r/CloudFlarer/Ghostr/GoogleAnalyticsr/SaaSr/blogs
An example thread ↗

Found on Google

Reddit threads your buyers find on Google

These threads show up on the first page for searches in your category, so they keep being read long after they were posted. If one is still open, a reply there is seen for months.

Why it matters: People searching your category read these threads today. One useful reply keeps being read for months.

  • #2top of page 1: Where this Reddit thread ranks on Google for the search shown next to it.Search: “GA4 is too complicated”GA4 is steaming hot garbage and an utter failure on ...r/GoogleAnalytics · 3 years ago · 61 commentsOpen for replies: Not locked or archived: a new comment is seen by everyone who finds the thread.
  • #3top of page 1: Where this Reddit thread ranks on Google for the search shown next to it.Search: “replace Google Analytics”What is a good, lightweight, free alternative to Google ...r/webdev · 5 years ago · 84 commentsOpen for replies: Not locked or archived: a new comment is seen by everyone who finds the thread.
  • #3top of page 1: Where this Reddit thread ranks on Google for the search shown next to it.Search: “how to check site traffic”If anyone needs a free tool to find out a website's trafficr/bigseo · 9 years ago · 5 commentsClosed to replies: Locked or archived: you cannot comment, but buyers still read it.
  • #4page 1: Where this Reddit thread ranks on Google for the search shown next to it.Search: “Google Analytics alternative”Google Analytics alternatives: Which one are you using?r/SEO · 3 years ago · 106 commentsClosed to replies: Locked or archived: you cannot comment, but buyers still read it.
  • #4page 1: Where this Reddit thread ranks on Google for the search shown next to it.Search: “no cookie banner”Cookie Banners: How Do You Keep Them Compliant ...r/webdev · 2 years ago · 85 commentsOpen for replies: Not locked or archived: a new comment is seen by everyone who finds the thread.
  • #5page 1: Where this Reddit thread ranks on Google for the search shown next to it.Search: “privacy-friendly web analytics”Free and privacy-compliant Analyticsr/webdev · 6 years ago · 31 commentsOpen for replies: Not locked or archived: a new comment is seen by everyone who finds the thread.
  • #5page 1: Where this Reddit thread ranks on Google for the search shown next to it.Search: “plausible analytics”Plausible Analytics vs. Google Analyticsr/selfhosted · 3 years ago · 15 commentsOpen for replies: Not locked or archived: a new comment is seen by everyone who finds the thread.
  • #7page 1: Where this Reddit thread ranks on Google for the search shown next to it.Search: “google analytics”Is it just me, or is Google Analytics not that neededr/webdev · 3 years ago · 127 commentsOpen for replies: Not locked or archived: a new comment is seen by everyone who finds the thread.
  • #10page 1: Where this Reddit thread ranks on Google for the search shown next to it.Search: “plausible analytics”Plausible analytics enshittification - alternatives? db ...r/selfhosted · 4 months ago · 22 commentsOpen for replies: Not locked or archived: a new comment is seen by everyone who finds the thread.

How we built this

What this report is based on

469

buyer comments read

316

threads read

716

threads checked live

10

communities checked

We read public Reddit threads and comments, checked each thread live to see whether it is still open, and read each community's rules. We collected 91% of what a full report aims for. We never post anything on Reddit.

Your turn

Get the same report for your site, free

  1. 1Tell us about the siteThe site, who the data is for and how many sites you work on.
  2. 2Confirm your work emailWe send one link. The research starts when you click it.
  3. 3Get the reportBuilt from scratch for your product. We email you when it is ready.

For agencies, software companies and SaaS teams. Work email only.

Get your free report

Behind this report

This report is data. Get it for every site you work with.

Everything above came from one request to our API. Your team can run the same request for your clients, your competitors or every product you manage, and get the result as a file your software reads, a PDF without our logo, or a short summary for an AI agent.

For your clients

One report per client

Label each report with the client's name and hand over the PDF under your own brand.

Inside your product

Research your users can run

Show subreddits, threads to answer and buyer quotes in your own interface, from the same data.

Across your portfolio

Every product, every week

Run all your sites and competitors, then follow new threads and mentions weekly.

Run it free on your siteDownload the sample as JSONGet API access

Why Reddit data

Buyers ask Reddit before they buy software.

“What do you use for this?” “Is there an alternative to that?” Those threads are where buyers compare products in their own words, and they show up in Google for months.

The hard part is knowing which of thousands of communities matter for a given product. That is the research we do, for one site or for thousands.

What we sell, and what we don't

Analysis, not raw posts. Research, not a bot.

We tell you which communities fit, which threads matter and what buyers say, with links to every source. We never post on Reddit, and suggested answers speak openly as your team.

Questions

Before you start

Who is the free report for?

Agencies, software companies and SaaS teams. The free report is a sample of research we sell in volume, so we ask for a work email and how many sites you work on. One free report per work email.

Is the example above a real report?

Yes. We ran it on Plausible Analytics from public Reddit discussions to show what the report contains. Plausible is not our client and did not ask for it. Yours is built the same way, for your site.

Can I resell the reports to my clients?

Yes. The PDF carries no OmevAI logo, and each report can be labelled with your client's name.

Can I build this data into my product?

Yes. Every report is available through our API as structured data your software can read, and there is a short version made for AI agents. Your developers will find the details in our API documentation.

Do you sell raw Reddit posts?

No. We sell analysis: which communities fit a product, which threads matter, what buyers ask and complain about, each with a link to the source.

Do you post on Reddit for me?

Never. We find the places and suggest how to answer, speaking openly as your team. Whether and how you reply is your decision.

Is this a GummySearch alternative?

GummySearch closed on 30 November 2025. If you used it to find subreddits and buyer threads, this covers that part: communities ranked by fit and the threads worth answering. It does not watch Reddit in real time.